Follow

How Can I Tell What Other Line Items Mine Competes Against?

Step 0: Check some inventory.

You can find a DFP screen called a "Delivery forecast" anywhere you can forecast impressions using a "Check inventory" button. 

The link to look for is "Contending line items" and it will probably be blue.

Step 1: Choose what you'd like to look at:

1) Equal or higher-priority items (if Standard, then Standard and Sponsorships; if Sponsorship, it will show just other Sponsorships).

2) Lower priority items (if Standard, House and other remnant; if Sponsorship, Standard and remnant, includingHouse)

To see how many impressions each Line Item is taking up, look to the last column.

 

Pro Tip: You can get to this report quickly through a Line Item as well by clicking on the "Delivery forecast" tab.

0 Comments

Please sign in to leave a comment.
Powered by Zendesk