What Are Our Custom Targeting Parameters?

* Publication: `pub` - takes a textual name of the publication, such as "Winters Express"

* Tag: `type` - takes a textual name of the page template, "homepage", "category" or "single"

* Category: `cat` - takes a textual name of a site category such as "Local News" or "Obituaries"

* Author: `author` - takes the author's exact byline, e.g. "Glen Faison"

* Tag: `tag` - takes a textual name of the tag, such as "printed"

* ID: `id` - takes the numerical ID of the content as given by WordPress

Pro tip: install the McNaughton Chrome Extension to quickly retrieve information on a page such as its post ID with just a click.